Will Digital Media Spend Surpass Offline Spend in 2018?
Here's What the Data Says:
By Ginger Conlon
Bruce Biegel, senior managing director of Winterberry Group, shared the research and advisory firm’s in-depth review of marketers' media spending in 2017, and a preview of expected spending for 2018, during the Direct Marketing Club of New York’s annual kickoff luncheon. Read the full article here. View data highlights below. And compare it all to Winterberry's 2016-2017 review and outlook.