Want faster revenue growth? Stop saying your operations are good enough as is. Instead, adopt a truly prescriptive alignment process to proactively close the gaps in your sales and marketing processes.
People and people-powered content infuse trust, and that trust drives results for marketers. Balancing science and humanity is vital for reaching today’s consumer, because today’s machines can’t do it alone.
When it comes to martech and data, it's essential to return to the disciplines of getting it right the first time and addressing the source of problems. Let's not continue to focus on mitigating the symptoms, let's instead get in there and cure the underlying disease.
DIY tech solutions force marketers to consider the time, effort, and investment they’re willing to commit to the build out. But beyond that lies the need to sustain and grow—where experience and institutional knowledge factors at a premium.
Most marketers are obsessed with attribution—for good reason. So, consider PR attribution as insurance for money invested in PR. See a return on PR investments by using PR attribution in four key areas.