Today everything is connected, therefore everything is digital. Traditional marketing uses digital elements to expand, enhance, and amplify client messages. So, it's all just "marketing." By Arthur Germain
Blockchain’s value to ad tech will be limited and, ultimately, will not solve the efficiency challenge in programmatic advertising that some of its proponents have been claiming it will. By Roman Gershman
What’s motivating SMB marketers to invest in digital transformation? Customer expectations, of course. But just as motivational is next-generation marketing technology – a viable enabler of capabilities required to operate competitively. By Meaghan Sullivan
It’s almost impossible to have customer commitment and advocacy without employee ambassadors. As the brand “owner,” marketing leaders must partner with HR to determine the links between customer behavior and employee attitude and action. By Michael Lowenstein
On the journey to implement digital marketing tactics and gain big wins with speed, far too many B2B marketers have abandoned essential marketing fundamentals.... It’s no wonder marketing is in turmoil. By Tim Steele
Bringing CRM technology development in-house requires hiring, and retaining, the right people—and ensuring that they focus on your ability to stay in front of a rapidly changing marketplace over the long term.
Integrating information in a way that makes data accessible to business users, while ensuring its quality and protection, enables companies to find new routes to market, remain competitive, and drive growth.