INSIGHTS LIBRARY

Weave personalization into the fabric of your marketing—and marketing operations—to improve marketing ROI.

By Ginger Conlon

Most marketers are obsessed with attribution—for good reason. So, consider PR attribution as insurance for money invested in PR. See a return on PR investments by using PR attribution in four key areas.

By Rajagopal Sathyamurthi

Making any customer experience strategy work takes three actions: Fit, Execution and Inclusion. Does a fun strategy fit your audience, can you execute it simply, and include customers in the fun?

By Chip R. Bell

Three rules for using data to inform creative, from TBWA\Worldwide Global Data Director Baker Lambert.

By Ginger Conlon

1-800-Flowers.com CMO Amit Shah provides his perspective on how to build a marketing team able to keep pace with the evolving marketing landscape, and shared how 1-800-Flowers.com is building its marketing team bench strength.

By Ginger Conlon

Several marketing industry insiders share their recommendations for the skills CMOs need to acquire or hone first and foremost to succeed at digital transformation.

By Ginger Conlon

Applying production thinking to customer experience is a sure way to remove all the loyalty-building surprise and delight from it.

By Chip R. Bell

An in-depth review of marketers' media spending in 2016 and a preview of expected spending for 2017.

By Ginger Conlon

Marketers who are intent on taking a data-driven approach can learn a great deal from pollsters’ strategies and missteps.

By Anto Chittilappilly

CMOs should be thinking about what they need to achieve success now and in the future.

By Lisa Henderson

Brands that understand rapidly changing tastes and know how to engage consumers fared better Brand Keys’ 2017 Customer Loyalty Engagement Index.

By Jason Compton

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Most customer experience improvement efforts remain vulnerable to a host of problems that stem from misalignment.

By Don Peppers

Stop managing by announcements and start modeling the changes you expect.

By S. Chris Edmonds

Six marketing industry insiders share the hype they’ve had just about enough of, thank you very much.

By Ginger Conlon

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Chief marketers need to bring their teams along the digital transformation journey. Here's how.

By Ginger Conlon

Three capabilities CMOs need to generate returns on their investments in consulting that crosses functional boundaries.

By Eric Krell

Marketers are struggling because they’re still focusing on individual pieces of the car—that is, individual elements of their martech stack—instead of the whole car.

By Ginger Conlon

Findings from 2016 and predictions from 2017 that resonated most, and caught attention enough to drive change.
By Ginger Conlon

Everything is changing so quickly that marketers have less time to get ready to meet today's customer expectations. They need to be ready.

By Katie Martell

Yes, marketers are racing to keep pace with change, with consumers and competitors, and with new technologies. But that feeling of breathlessness can be exciting.

By Ginger Conlon

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