Too many seasoned marketing leaders keep doing what they’ve been doing because people recognize them for their industry prowess. The problem: They’ve become stale and digital natives are running circles around them.
The storylines of the 2018 FIFA World Cup speak to fundamental truths about fandom and customer loyalty. There are valuable insights to be had by following the action on and off the pitch. Here are four.
We as marketing leaders need to be brave enough to be our whole selves at work and encourage our staff to do the same. In doing so, we will create an environment that nurtures talent and cultivates excellence.
American Indian College Fund's NancyJo Houk, chief marketing and development officer, shares how customer insight helped the nonprofit increase its number of donors by 100 percent, boost ROI nearly 15 percent, and more.
Marketers who love data can't live without it. Like the perfect partner it advises and supports them and pushes them out of their comfort zone; it makes them better marketers. Looking to fall for data, too? Get ready for Cupid's arrow to strike. By Ginger Conlon
Marketers who think of GDPR only in terms of compliance are missing a significant opportunity. That opportunity is to build and cement customer trust by giving customers transparency into and control of their data. By Ginger Conlon
There are three things that marketers embarking on a digital transformation most certainly covet: management buy-in, a culture that embraces agility and risk-taking, and a collaborative team focused on solutions. Virgin Holidays has them all. By Ginger Conlon
To make the most of multi-touch attribution and harness the data-driven insights that sophisticated marketing demands, marketers need to lay down the necessary foundation of building a taxonomy. By Moira Freeman
It's time for marketers to stop enabling breaches of consumer trust by blindly buying data; to bring data capture and activation out into the open; and, to give consumers a voice in how their data is used.