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Experian is offering At-Risk audience segments and consumer research free to essential organizations to help them identify and serve those most impacted by COVID-19.
AI-based customer segmentation improves everything from acquisition to retention, increasing the overall success rates of marketing campaigns.
By Erika Podesta McCoy
Adobe’s Digital Economy Index, Experience Cloud updates, and new Sensei (AI)-based Intelligent Services highlight how the company is aiming to help its customers become experience companies. By Kim Davis
Using customer data effectively can make a significant difference in customer satisfaction and help a brand stand out. By Ajay Gupta
Marketers who engage customers by connecting based on their values can achieve results eight times higher than using demographic stereotypes.
By Taylor Dua
There's a race to figure out how the vast quantities of customer data companies ingest can be used to support meaningful personalization throughout the customer lifecycle. By Kim Davis
Marketing EDGE has launched its fifth annual EDGE Awards. The 2020 honorees have been announced at a first-ever event at the world-renowned Nasdaq Tower.
Who are the winners in the current marketing and media environment? Winterberry Group's Bruce Biegel provides his forecast for 2020 marketing spending. By Chet Dalzell
Creative is much more likely to perform if you’ve built a bridge between strategy and creative and delivered something that reflects a nuanced understanding of your audience. By Charles Long
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them for marketing. By Chet Dalzell
Each year the DMCNY presents its highly distinguished Silver Apple Awards to professionals who not only have excelled in their careers, but also have generously contributed their talents to the industry.
Silver Apple honoree Gretchen Littlefield has a depth of knowledge about the ever-changing marketing landscape that makes her one of the key leaders and innovators in the nonprofit industry. By Ginger Conlon
Mayur Gupta is a marketing trailblazer. He always looks for creative ways to use technology to support marketing, which led to his appointment as one of the first chief marketing technologists in the marketing industry. By Emily Blumenfield
Plenty of marketers claim to be customer centric. Carl Horton Jr. actually is. In fact, the desire to understand people and meet their needs is what drew Horton to marketing more than 25 years ago. By Emily Blumenfield
By implementing marketing and sales processes that conform to GDPR privacy laws, your organization will deliver a positive customer experience that respects the privacy of today’s modern buyer.
By Peter Gillett
Silver Apple honoree Britt Vatne is proof that creative and data are two sides of an invaluable coin. She has used her expertise in blending creativity and analytics for powerful direct marketing. By Claudia Conlon
As one of the youngest members of the DMCNY board of directors, Vincent Pietrafesa aims to help lead a new generation into the marketing world. By Christopher Tolve
When Ascend2 surveyed 277 marketing professionals about how effective they’ve been at integrating the technology into their overall strategy, their responses were tepid. By Christopher Tolve
Whether a marketing student is looking to launch their career or a CMO is looking for outstanding new talent, Corporate Golden Apple honoree Marketing EDGE is where they often turn to help achieve those goals, says president Terri Bartlett. By Ginger Conlon
Until marketing is structured to succeed, most corporations will not be able change fast enough and profoundly enough to succeed long term. By Christopher Tolve
Silver Apple honoree Joe Pych has played a foundational role in today’s data-driven marketing. In a conversation with MKTGinsight for DMCNY, Pych shared some career history, advice, and insights.
By Ginger Conlon
Today, more than ever before, consumers are doing the unexpected and they’re buying based on their interests and values; on what influences and inspires them. By Ginger Conlon, Video by Perry Simpson
Today, more than ever before, consumers are doing the unexpected and they’re buying based on their interests and values; on what influences and inspires them. By Chet Dalzell
DMCNY member company MeritDirect recently named Karie Burt as senior vice president of the multichannel marketing services firm. By Taylor Dua
DMCNY board member Bill McGowan says he didn’t choose marketing; it chose him. Given his distinguished career, it was a wise choice. By Christopher Tolve
Three best practices marketers can use in their marketing strategies to build customer trust and lasting loyalty in the digital age.
By Benjamin Herrmann
Noted marketing strategist Dave Frankland is now using his expertise as managing director of advisory firm Winterberry Group.
By Taylor Dua
In recent years, rewarded video has emerged as the preferred ad format among users. Here are four insights that marketers and publishers need to know. By Gareth Noonan
In a world where consumers are jumping from online to offline channels and back again, retailers need to make the customer experience a priority to get ahead.
By Wayne St. Amand
We’ve entered into a “give an inch, expecta mile” era of marketing, where nearly all consumers have become entitled ones, constantly demanding personalized service of the highest quality. By Claudia Conlon
Experts discuss what is overhyped in marketing now at the expense of a related, more important tech, strategy, or trend and why marketers should focus on it instead.
By Ginger Conlon
Overcome these common misconceptions and clearly communicate what digital transformation means for your business, and you will be in for a successful and progressive 2019.
By Bertram Schulte


The DMCNY 2018 Silver Apple Awards Gala went off with great fanfare on November 8 at the Edison Ballroom in Manhattan. It was a mix of expected and unexpected. By Joe Furgiuele
Today, the whole influencer landscape is shifting. These seismic changes present marketers with new issues and challenges. With the New Year just around the corner, it also begs the question: What will influencer marketing look like in 2019? By Patrick Foster
Identity resolution promises to keep businesses and customers connected in more precise and targeted ways than ever by tightening up the links between these data points in a durable and privacy-safe manner.
By Jason Compton