AI-based customer segmentation improves everything from acquisition to retention, increasing the overall success rates of marketing campaigns.

By Erika Podesta McCoy

Adobe’s Digital Economy Index, Experience Cloud updates, and new Sensei (AI)-based Intelligent Services highlight how the company is aiming to help its customers become experience companies. By Kim Davis

Using customer data effectively can make a significant difference in customer satisfaction and help a brand stand out. By Ajay Gupta

Marketers who engage customers by connecting based on their values can achieve results eight times higher than using demographic stereotypes.

By Taylor Dua

There's a race to figure out how the vast quantities of customer data companies ingest can be used to support meaningful personalization throughout the customer lifecycle. By Kim Davis

Marketing EDGE has launched its fifth annual EDGE Awards. The 2020 honorees have been announced at a first-ever event at the world-renowned Nasdaq Tower.

Who are the winners in the current marketing and media environment? Winterberry Group's Bruce Biegel provides his forecast for 2020 marketing spending. By Chet Dalzell

Creative is much more likely to perform if you’ve built a bridge between strategy and creative and delivered something that reflects a nuanced understanding of your audience. By Charles Long

Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them for marketing. By Chet Dalzell

Each year the DMCNY presents its highly distinguished Silver Apple Awards to professionals who not only have excelled in their careers, but also have generously contributed their talents to the industry.

Silver Apple honoree Gretchen Littlefield has a depth of knowledge about the ever-changing marketing landscape that makes her one of the key leaders and innovators in the nonprofit industry. By Ginger Conlon

Mayur Gupta is a marketing trailblazer. He always looks for creative ways to use technology to support marketing, which led to his appointment as one of the first chief marketing technologists in the marketing industry. By Emily Blumenfield

Plenty of marketers claim to be customer centric. Carl Horton Jr. actually is. In fact, the desire to understand people and meet their needs is what drew Horton to marketing more than 25 years ago. By Emily Blumenfield

By implementing marketing and sales processes that conform to GDPR privacy laws, your organization will deliver a positive customer experience that respects the privacy of today’s modern buyer. 

By Peter Gillett

Silver Apple honoree Britt Vatne is proof that creative and data are two sides of an invaluable coin. She has used her expertise in blending creativity and analytics for powerful direct marketing. By Claudia Conlon

As one of the youngest members of the DMCNY board of directors, Vincent Pietrafesa aims to help lead a new generation into the marketing world. By Christopher Tolve

When Ascend2 surveyed 277 marketing professionals about how effective they’ve been at integrating the technology into their overall strategy, their responses were tepid. By Christopher Tolve

Whether a marketing student is looking to launch their career or a CMO is looking for outstanding new talent, Corporate Golden Apple honoree Marketing EDGE is where they often turn to help achieve those goals, says president Terri Bartlett.  By Ginger Conlon

Until marketing is structured to succeed, most corporations will not be able change fast enough and profoundly enough to succeed long term. By Christopher Tolve

Silver Apple honoree Joe Pych has played a foundational role in today’s data-driven marketing. In a conversation with MKTGinsight for DMCNY, Pych shared some career history, advice, and insights.

By Ginger Conlon

Today, more than ever before, consumers are doing the unexpected and they’re buying based on their interests and values; on what influences and inspires them. By Ginger Conlon, Video by Perry Simpson

Today, more than ever before, consumers are doing the unexpected and they’re buying based on their interests and values; on what influences and inspires them. By Chet Dalzell

DMCNY member company MeritDirect recently named Karie Burt as senior vice president of the multichannel marketing services firm. By Taylor Dua