Adobe’s Digital Economy Index, Experience Cloud updates, and new Sensei (AI)-based Intelligent Services highlight how the company is aiming to help its customers become experience companies. By Kim Davis
Each year the DMCNY presents its highly distinguished Silver Apple Awards to professionals who not only have excelled in their careers, but also have generously contributed their talents to the industry.
Silver Apple honoree Gretchen Littlefield has a depth of knowledge about the ever-changing marketing landscape that makes her one of the key leaders and innovators in the nonprofit industry. By Ginger Conlon
Mayur Gupta is a marketing trailblazer. He always looks for creative ways to use technology to support marketing, which led to his appointment as one of the first chief marketing technologists in the marketing industry. By Emily Blumenfield
Plenty of marketers claim to be customer centric. Carl Horton Jr. actually is. In fact, the desire to understand people and meet their needs is what drew Horton to marketing more than 25 years ago. By Emily Blumenfield
Silver Apple honoree Britt Vatne is proof that creative and data are two sides of an invaluable coin. She has used her expertise in blending creativity and analytics for powerful direct marketing. By Claudia Conlon
Whether a marketing student is looking to launch their career or a CMO is looking for outstanding new talent, Corporate Golden Apple honoree Marketing EDGE is where they often turn to help achieve those goals, says president Terri Bartlett. By Ginger Conlon
We’ve entered into a “give an inch, expecta mile” era of marketing, where nearly all consumers have become entitled ones, constantly demanding personalized service of the highest quality. By Claudia Conlon
Today, the whole influencer landscape is shifting. These seismic changes present marketers with new issues and challenges. With the New Year just around the corner, it also begs the question: What will influencer marketing look like in 2019? By Patrick Foster
Identity resolution promises to keep businesses and customers connected in more precise and targeted ways than ever by tightening up the links between these data points in a durable and privacy-safe manner.
There are three forms of AI especially useful to marketers. And congratulations, you’ve been born at the right time to take advantage of them. Or get run over by them like roadkill, if you’re not proactive. By Dave Atchison
Marketers can aspire to innovate, but aspiration is no guarantee for innovation. Before innovation can happen, a marketing organization its company’s culture must be set up to support it. By Ginger Conlon