Silver Apple honoree Britt Vatne is proof that creative and data are two sides of an invaluable coin. She has used her expertise in blending creativity and analytics for powerful direct marketing. By Claudia Conlon
Whether a marketing student is looking to launch their career or a CMO is looking for outstanding new talent, Corporate Golden Apple honoree Marketing EDGE is where they often turn to help achieve those goals, says president Terri Bartlett. By Ginger Conlon
We’ve entered into a “give an inch, expecta mile” era of marketing, where nearly all consumers have become entitled ones, constantly demanding personalized service of the highest quality. By Claudia Conlon
Today, the whole influencer landscape is shifting. These seismic changes present marketers with new issues and challenges. With the New Year just around the corner, it also begs the question: What will influencer marketing look like in 2019? By Patrick Foster
Identity resolution promises to keep businesses and customers connected in more precise and targeted ways than ever by tightening up the links between these data points in a durable and privacy-safe manner.
There are three forms of AI especially useful to marketers. And congratulations, you’ve been born at the right time to take advantage of them. Or get run over by them like roadkill, if you’re not proactive. By Dave Atchison